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Streetwear stalwart Stüssy is linking up with longtime partner Nike for a new collaboration set to be released Friday. Highlighted by the return of the Nike Baltoro hiking boot, the fall…
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Despite rumors of retirement with a social media…
Pioneering sneaker boutique Undefeated is following up the launch of one of 2025’s biggest collaborations, the return of its 2005 Air Jordan 4, with a brand new project that references…
When Iga Światek breezed to victory in this year’s Wimbledon women’s final, little mention was made of the head-to-toe On kit she was wearing. The reaction was testament to the “softly,…
One of the most high-stakes matchups of the college football season will take place Saturday when the No. 3 Penn State Nittany Lions host the No. 6 Oregon Ducks. The two undefeated teams…
October will bring two major releases for Nike Running and Nike Basketball. From the former camp comes the Vomero Premium, the most cushioned sneaker in Nike’s max-cushioned running…
Brunt Workwear is adding to its executive team. The North Reading, Mass.-based boot and apparel brand has hired industry veteran Scott Roberts as its new chief merchandising officer. In an…
Nike has a brand new look for its on-trend Air Max Phenomena sneaker loafer and the Burgundy Crush colorway couldn’t be arriving at a more fitting juncture. The Nike Air Max Phenomena will…
NikeSkims debuted pieces from its forthcoming collaborative collection during a presentation performance at the New York Public Library on Wednesday. The codesigned collection officially…
It had to be just right. That was the reason Nike and Skims pushed the debut of their codesigned collection from the spring to the fall. But now it’s ready, they believe, and the line of…
The year-long celebration of the Nike Air Max 95‘s 30th anniversary has taken it through a variety of scenes. Collaborations on the classic sneaker have included “Yu-Gi-Oh!,” Levi’s,…
Just a month ahead of the 2025-26 regular season tip off, NBA 2K26 has arrived. The game is already getting high marks among players and reviewers for its improved shooting mechanics,…
Nike’s got sneaker fans under a spell with its newest women’s Zoom Vomero 5 colorway. After becoming a staple lifestyle model over the last few years, the enduring Nike Zoom Vomero 5 is…
Nike is making the most of its Deion Sanders partnership, which was renewed in 2023 after a lengthy split following the original 1990s deal between the Oregon sportswear brand and the…
The once-unexpected collaboration between sportswear behemoth Nike and influential Japanese streetwear designer Nigo is carrying on with new versions of the former’s overlooked Air Force 3…
In celebration of the shoe’s 30th anniversary, Nike has commanded a good share of attention this year through numerous releases of the Air Max 95. From the return of the original “Neon”…
Ahead of the 2025 U.S. Open men’s singles final between Carlos Alcaraz and Jannik Sinner, Nike released an “Opposites Attack” short pitting the stars head to head. Six hours and four sets…
Aryna Sabalenka is back on top. For the second year in a row, the Belarusian tennis pro has won the women’s singles U.S. Open title. After a 2025 filled with disappointments, Sabalenka…
Those that can’t wait to get their hands, or feet, on the Nike Vomero Premium may not have to. That is, provided they’re in New York City. The flagship model of Nike‘s maximum-cushioned…
Tyler, the Creator has taken on narrator duties for Nike‘s ad relaunching the “Just Do It” campaign. The 60-second spot, which will get its first airing Thursday night during the NFL…
The significance of LeBron James‘ 23rd signature sneaker is not missed on Nike. Having worn the number 23 for 15 of his 21 seasons in the NBA, James has reached a poetic milestone with the…
In celebration of eBay’s 30th anniversary, the e-commerce marketplace is opening a retail pop-up in New York’s SoHo and an online storefront curated by Sarah Michelle Gellar. The ’90s star…
Academy Sports + Outdoors’ addition of Nike and Jordan Brand is starting to bear fruit. On the company’s second quarter earnings call on Tuesday, Academy Sports chief executive officer…
As LeBron James approaches a record-setting 23rd NBA season, Nike is getting the Los Angeles Lakers star ready for the long haul with his latest signature sneaker. Also in its 23rd…
