Tag
Patagonia, the outdoor apparel company, is suing Pattie Gonia, the drag queen and environmentalist, for trademark infringement—a move the company says is necessary to “protect the brand…
MILAN — Against a dampened outlook for the luxury sector, the Florentine sartorial brand Stefano Ricci isn’t standing still. For its fall 2026 collection, in keeping with its world trip…
You think you know Patagonia, the apparel brand beloved by crunchy hikers and finance bros alike. But the company is more than half a century old, and it has taken many unconventional…
If you follow any variety of outdoor-focused brands on social media, you probably noticed these that companies were less focused in recent weeks on pushing products and more focused on…
