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Why brands are playing a bizarre game of matchmaking

Brand partnerships used to mean a co-branded sneaker drop or a limited-edition snack flavor. Now, they’re getting stranger—and more viral. Soda-and-cookie mash-ups, beer-infused soups, and…

Playing it safe is risky business in the age of AI

We’re in the midst of an extraordinary wave of AI-fueled innovation, and no industry will remain untouched. It’s still early days in what promises to be a new technology super cycle. But…