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pricing

The 6 P’s of pricing strategy

Pricing is one of the most powerful growth levers a business has, yet it is still one of the most overlooked. While teams spend months refining product and brand, pricing decisions are too…

The Vibes-Based Pricing of ‘Pro’ AI Software

Lauren Goode: All right. Actually not. But last fall I went to an event for Worldcoin, which is Sam Altman's other company. It was a super weird vibey crypto eye-scanning thing at a…

How to outsmart AI-driven pricing

Recently, Delta Air Lines announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and…