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protein

What’s actually driving the protein boom?

There’s a quiet transformation underway in how we eat. It’s not being led by chefs, influencers, or climate activists. It’s being driven by a new class of pharmaceuticals that are changing…

Protein Is in Everything These Days. Even Popcorn.

Cereal. Ice cream. Flavored sparkling water. A Snickers bar. Donuts and brownies. Candy. What sounds like the treats table at a child’s birthday party is, in fact, a list of snacks that…

The Quest to Build a Perfect Protein Bar

In the past seventy-five years in America, the nutritional bar has gone from niche to mainstream. In the fifties, Bob Hoffman, of York, Pennsylvania, known as “the father of…