Brands Retool Qixi Strategy Amid China Slowdown
With no signs of immediate recovery — despite a recent stock market rally — luxury and fashion brands have continued to hold back on localized campaigns in China. That meant this year’s…
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Qixi
EXCLUSIVE: Valentino and C-pop Icon Jolin Cai Celebrate Qixi With ‘Pillow’ Music Video
Celebrating China‘s Valentine’s Day Qixi with groovy tunes, Valentino has linked up with Taiwanese pop icon Jolin Cai on a music video for “Pillow,” a dreamy pop single from her latest…
Loewe Debuts Short Drama Series to Celebrate Qixi Festival
Loewe is celebrating this year’s Chinese Valentine’s Day, Qixi, via a new format — a short drama series titled “Say Yes to Love.” The series, with five 45-second episodes, tells the story…