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Questions

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Are you ready to IPO? Three questions to consider

For many private companies, going public is a long-term goal that leaders want to get just right. When considering an approach to the public market, there is so much work to do at so many…

5 questions to ask before a brand refresh

We just completed a brand refresh and I keep getting asked the same question: “How do you know when it’s time?” The answer isn’t as straightforward as you might think. Brand refreshes…

3 questions to ask to clarify confusing feedback

You are constantly getting feedback from others about your performance at work. A client may be happy with their interaction. A colleague may walk away from a meeting upset. You get…

The smart way to ask ‘dumb’ questions

You’re in a meeting, the slides are rolling, people are nodding, others are fiddling on their phones, and then it happens. You have a question. You want to be seen as engaged, so you open…

Does Society Have Too Many Rules?

I live in a three-generation household. My wife and I, our son and daughter, and my in-laws share a single house in the Long Island suburbs. Our place is big, but crowded: all of us have…

4 questions to ask before hiring a PR agency

There comes a time in every company’s journey when they need help sharing their story. And choosing the right partner to help tell that story is an important decision. Selecting the ideal…