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Refresh

5 questions to ask before a brand refresh

We just completed a brand refresh and I keep getting asked the same question: “How do you know when it’s time?” The answer isn’t as straightforward as you might think. Brand refreshes…

It Looks Like the Tesla Model Y Refresh Has Bombed

Tesla did not respond to WIRED’s request for comment on this article. For Nagley, it's too early to talk about Tesla failing to survive, “but the question is, can they thrive? One of the…

Christian Cowan Fall 2025: Embarking on a Refresh

Christian Cowan is embarking on what he described as a “big refresh” for fall 2025, opting to create a collection that centered on his creative expression rather than making styles for…