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saved

How Bad Bunny Saved the Grammys

The Grammys have long been a dependable engine of outrage. Every year, it seemed, one humiliation or another would seize the ceremony, such as when Macklemore defeated Drake, Kanye West,…

Can the Tesla brand be saved?

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Elon Musk’s biggest headache is no secret: It’s Elon Musk. Long a controversial figure,…