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Adidas has revealed its Formula 1 apparel team partnership with the Revolut Audi team. The multiyear contract, unveiled Thursday, will start in 2026 and coincides with the team’s official…
On Friday evening at the private members club The Core: Club in New York, world ranking number one Italian tennis player Jannik Sinner was revealed as the global brand ambassador of…
For the first three years of Monique Billings’ WNBA career, walking onto the basketball court in sweatpants was the norm. But going into her eighth season and being drafted as a forward…
In recent years there’s been an exponential growth and appetite for women interested in watching and participating in sports across the spectrum — whether in Formula 1, soccer or WNBA and…
Amiri has tapped world champion Mexican boxer Saúl “Canelo” Álvarez as its latest ambassador. The athlete has achieved an unprecedented four division world championships and is the first…
Mark Messier knows a thing or two about performing under pressure. During his storied 25-year NHL career he helped bring home six Stanley Cups, five with the Edmonton Oilers and one with…
ACTIVE MODEL: Elite World Group, the fashion talent management network, is getting active and into fashion collections. The company on Thursday unveiled a partnership with Italian…
LONDON — Public relations agencies are turning the lucrative data they sit on into business plans. The London-based communications agency Good Culture is launching Good Sport, a new…
MILAN— “Let’s be honest — who needs another collaboration? Nobody, and that’s coming from one who has lived through and witnessed many of them.” Leave it to Cristiano Fagnani to indeed…
While Formula 1 is typically associated with glitz and glam, its sister electric racing championship Formula E is also getting the star-studded treatment. The open-wheel single-seater…
