Why the next great sports movie might be created by a brand
We’ve had branded entertainment since Proctor and Gamble invented soap operas back in the 1930s. But as media fragmentation has gone into hyperdrive over the past two decades, brands have…
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Sports
Kalshi found a backdoor to sports gambling, and is throwing it open to everyone
Last month, the online prediction market Kalshi filed some very dry but potentially very lucrative paperwork with the federal Commodity Futures Trading Commission (CFTC). The company,…
Where's the Fun in AI Gambling?
On this episode of Uncanny Valley, we break down the role of AI in the online gambling scene. Source link
Trump Sports Mystery Bruise as He Responds to Reports He Was Dead
“I’ve been very active, actually, over the weekend. I didn’t hear that one. That’s pretty serious stuff,” he continued, before blaming the mainstream media for the rumors that were, in…
Academy Sports CEO Says Nike Is ‘Very Happy’ With Partnership, Cites Success of Growing Jordan Offering and Run Styles
Academy Sports + Outdoors’ addition of Nike and Jordan Brand is starting to bear fruit. On the company’s second quarter earnings call on Tuesday, Academy Sports chief executive officer…
Crypto.com bets big on sports prediction markets
Legal sports betting is still not offered in California or Texas, the country’s two most populous states—and in Florida, the third most-populous, it’s largely controlled by the Seminole…
Academy Sports Sees Improvement in Q2, Updates Guidance
Shares for Academy Sports + Outdoors dipped over 5 percent in pre-market trading on Tuesday after the retailer narrowly missed analyst expectations in the second quarter. The Katy,…
Wild Teams With Tennis Star Emma Raducanu
British personal care brand Wild has signed Emma Raducanu as its first global ambassador. The British tennis player, who is competing in the ongoing U.S. Open, will be the singular face of…
Son Heung-min Makes L.A. Home Debut: How to Watch Los Angeles FC vs. San Diego FC Live Online
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. After dominating the English Premier League with…
How To Watch Leagues Cup Final 2025 Online
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. After a month-long soccer tournament where teams…
How To Watch 2025 Leagues Cup Third Place Match Online
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. After a thrilling Leagues Cup soccer tournament,…
How to Watch ‘College GameDay’ Live Online
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The NCAA Football is finally here! And the best way…
F1 Dutch Grand Prix 2025 Livestream: How to Watch the Netherlands Motorsports Race Online for Free
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Formula 1 fandom has reached a fever pitch over the…
Fanatics Creates Advertising Division, New Sports Networks for Brand Messaging
Fanatics continues to expand its reach. The digital sports platform, which has expanded into trading cards, events and betting, has now launched Fanatics Advertising. The new division in…
Rep. Seth Moulton draws transgender primary foe as Democrats struggle with fairness in girls' sports
A handful of Democrats have sounded the alarm on transgender athletes in the aftermath of the November elections, but so far the party is showing no sign of reversing its support for…
As U.S. Open Kicks Off, Wilson Unveils New Athlete and New York-Inspired Tennis Rackets
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The world’s top tennis players are in Flushing…
UFC Fight Night Shanghai: Walker vs. Zhang Livestream — Here’s How to Watch the MMA Event Online Live
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The Ultimate Fighting Championship travels to China…
Charles Leclerc Unveils Sidequest, a New Creative Studio Bridging Sports and Culture
Charles Leclerc is embarking on yet another side quest — the launch of his own creative studio. Aptly named Sidequest as a nod to his outside Formula 1 ventures, the creative studio is…
Disney, Fox Hope New Sports Services Boost Streaming — but Don’t Hurt Cable
Disney and Fox say two new sports-heavy streaming services that debut Thursday aren’t meant to kill traditional TV. They might just do it anyway. After keeping the bulk of their sports…
The Budding Rivalry of Carlos Alcaraz and Jannik Sinner
“A person’s tennis,” John McPhee writes in “Levels of the Game,” from 1969, “begins with his nature and background and comes out through his motor mechanisms into shot patterns and…
Tom Brady Puts Super Bowl Rings on Display at ‘Hall of Excellence’ in Vegas, Ahead of New NFL Season
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Oprah Winfrey, Morgan Freeman and Snoop Dogg are…
Amer Sport’s CFO Says Footwear Growth at Arc’teryx is ‘Growing Faster Than’ the Brand Itself
Amer Sports is still in its early innings of a long growth spurt. “Amer Sports strong momentum continued in the second quarter as our unique portfolio of premium technical brands continues…
Academy Sports and Whataburger Serve Up a Fresh Collection for Football Season – and It Features Hey Dude
Academy Sports + Outdoors and Whataburger are teaming up again for a new collaboration just in time for football season. Curated with the entire family in mind, the lineup includes an…
Zelenskyy sports more formal attire for follow-up meeting at the White House
Ukrainian President Volodymyr Zelenskyy on Monday donned a more formal new look for his high-stakes White House meeting with President Trump. Source link