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Grazia British

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Strategy

Page 5

What content strategy looks like in the age of AI

There’s an air of panic in the media world. The specter of AI has been looming large for a couple of years now, but the threat now appears to be solidifying. Publishers are reporting that…

Urgency is a strategy

Across industries, caution is rising. CEOs are slowing down major strategies—from hiring to investment—as uncertainty grows. The Business Roundtable’s CEO Outlook Index recently dropped to…

The power of a customer-first strategy

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot…