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Sports Illustrated hosted its own 2025 Super Bowl party on Saturday in New Orleans ahead of the big game, which saw the Philadelphia Eagles defeat the Kansas City Chiefs 22 to 40 and…
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. While cheering on Travis Kelce at Super Bowl LIX on…
To understand President Donald Trump’s media strategy around the biggest television show of the year, it’s helpful to think of his actions as a brand activation. To command and control as…
Kendrick Lamar’s streams for his culture-dominating 2024 song “Not Like Us” soared some 430% on Spotify in the hours after his halftime performance during the Super Bowl on Sunday night,…
Super Bowl LIX was a one-sided affair as the Philadelphia Eagles punched out the Kanas City Chiefs 40-22 on Sunday night, denying KC their bid for a championship three-peat. With the game…
President Donald Trump was his usual candid self while addressing the issue of Taylor Swift getting booed at the Super Bowl. Posting on Truth Social, Trump wrote: “The only one that had a…
Kanye West bought another local TV ad during the Super Bowl to promote his Yeezy fashion brand — and this time viewers in Los Angeles had a chance to see it. The lo-fi ad, which West said…
An apparel collection celebrating the Philadelphia Eagles’ victory at the 2025 Super Bowl was released after the team beat the Kansas City Chiefs 22-40 in New Orleans on Sunday. Pre-made…
The Philadelphia Eagles dominated the Kansas City Chiefs on Sunday to win the Super Bowl for the second time since 2018. The Eagles’ 40-22 win denied Kansas City the chance to make NFL…
The Super Bowl is a magical time and place for brands. A rare and brief three-or-so hour moment when people want to see commercials. Every marketer’s Xanadu. What defines a great Super…
Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad…
To promote their new Meta Glasses, Ray–Ban has enlisted the help of Chris Hemsworth, Chris Pratt and Kris Jenner. In a new commercial that debuted on Sunday during the 2025 Super Bowl,…
Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in…
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Joining Kendrick Lamar for the Super Bowl LIX halftime…
Taylor Swift‘s Super Bowl appearance to cheer on her boyfriend Travis Kelce was met with some boos when she was shown on the jumbotron. Watch the moment below.
For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one of—if not the—world’s greatest marketing brands hasn’t…
The challenge is formidable: Create an ad campaign that somehow shows a brand’s integral role in a pivotal moment of human history. But also, like, make it fun? When OpenAI’s ChatGPT hit…
As promised, SZA dropped four new songs on Sunday, ahead of her appearance with Kendrick Lamar during the Super Bowl Halftime show, creating a sort of second deluxe edition of her…
Lauren Daigle stepped onto the Caesars Superdome field at Sunday’s Super Bowl in New Orleans to sing “America the Beautiful.” The former Louisiana State University student performed…
Blue Ivy Carter and her sister Rumi Carter joined their father, NFL partner Jay Z to watch the Super Bowl on Sunday in New Orleans. The big game will see the Kansas City Chiefs face off…
With Sunday’s Super Bowl LIX pitting the Kansas City Chiefs against the Philadelphia Eagles once again, viewers must decide who to root for — and if they want to jump on a bandwagon…
Former U.S. President Donald Trump has revealed his ambitious plan to reform federal agencies by enlisting billionaire Elon Musk to spearhead efforts aimed at reducing what he calls…
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The year’s biggest night of commercial advertising,…
Universal and DreamWorks Animation’s canine crime adventure “Dog Man” sniffed and scratched its way to No. 1 at the domestic box office for the second consecutive weekend. Meanwhile two…
