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Tesla

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Can the Tesla brand be saved?

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Elon Musk’s biggest headache is no secret: It’s Elon Musk. Long a controversial figure,…

Elon Musk’s Toxicity Could Spell Disaster for Tesla

“I’ve defended you guys so much over the years, and you make great products, but even I can’t stick up for you anymore,” she stated. Róbertsdóttir, now a software developer for Icelandic…