Crocs’ CEO Eyes ‘Bold Decisions’ for Sustainable Growth and Cash Flow
Some consumers have become super cautious, but that’s not stopping Crocs Inc. CEO from taking some bold steps to ensure sustainable growth on a going-forward basis. “As we have…
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TikTok
RushTok is back. TikTok still can’t get enough of sorority recruitment
The internet’s favorite programming is back on: #RushTok season is officially upon us. If this is your first time tuning in, “rush” is the informal name for the recruitment process in…
American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed
After more than a week of near-nonstop scrutiny on social media, in the mainstream media and among consumers, American Eagle Outfitters has addressed the controversy facing its new ad…
TikTok launches crowd-sourced debunking tool in US
TikTok on Wednesday rolled out a crowd-sourced debunking system in the United States, becoming the latest tech platform to adopt a community-driven approach to combating online…
‘I legitimately smelled like onion’: TikTok users are ditching natural deodorant and going back to antiperspirant
It’s hot. Everyone is sweating, and anyone who chooses to venture into the world armed with nothing but natural deodorant knows they’re playing a risky game. But online, the backlash…
TikTok’s Tanner Leatherstein Joins Stow London as Director of Craftsmanship
PARIS — Volkan Yilmaz, better known as Tanner Leatherstein, has been appointed director of craftsmanship at British bag brand Stow London. In addition to his new role, Yilmaz joins the…
TikTok reacts to alleged shoplifter detained after 7 hours in Illinois Target
TikTok has become obsessed with an alleged shoplifter who spent seven straight hours in a Target before being detained by security on her way out. Now, people are making pilgrimages to the…
Kaitlin Butts Has a Live One With ‘You Ain’t Gotta Die (to Be Dead to Me),’ Her Irresistible TikTok Country Crossover Sensation
Everyone loves a good country death song — even if no actual no-accounts are harmed during the making of the tune. In the case of Kaitlin Butts‘ sprightly “You Ain’t Gotta Be Dead (to Be…
Timeline of TikTok sale murky after Trump gives it third extension from ban without any buyers
It's been nearly a month since President Trump announced he had buyers for the social media app TikTok, and since then, radio silence. Source link
Americans Are Obsessed With Watching Short Video Dramas From China
I’ve been told by multiple people that the set of a short drama doesn’t necessarily look that different from an indie movie or commercial shoot, except everything is churned out much…
‘Door kick challenge’ goes viral—but cops say the TikTok trend could lead to serious injury
Ding-dong-ditching has resurfaced as the “door kick challenge.” But this time it could lead to criminal charges and potentially deadly consequences. In Florida this week, five minors were…
Ciara Takes on TikTok Challenge Inspired by Nicki Minaj in Louboutin Condora Heels
Ciara defied gravity while taking on TikTok‘s viral Nicki Minaj Challenge with the help of a pair of Christian Louboutin’s Condora heels. TikTok users have created a new trending challenge…
Coldplaygate Is a Reminder That There’s No Escaping Going Viral
It doesn’t take a surreptitious phone camera to get caught in a viral video. Smartphones have cast a decentralized web of surveillance over the world, with bystanders ready to document and…
The Top 10 Beauty Brands by Organic Growth in TikTok Hype
On TikTok, two things can always be true at once. In this particular instance, late hairstylist Umberto Giannini’s 27-year-old eponymous hair care line and Louis Vuitton’s…
‘Self-expression should be celebrated’: Sylvanian Drama spills into real life as TikTok creator faces lawsuit
The internet-famous TikTok account Sylvanian Drama is now at the center of a real-world legal battle, as its creator faces a lawsuit from the brand behind the toys. If you’re unfamiliar,…
This Heartbreaking "Arthur" TikTok Is Going Viral After Donald Trump Cut PBS Funding
"The Senate just approved a rescissions package that goes against the will of the American people, the vast majority of whom trust PBS and believe we provide excellent value to their…
Blackstone drops out of consortium bid for TikTok US: source
PRIVATE equity giant Blackstone has withdrawn from a consortium seeking to invest in TikTok’s US operations, a source familiar with the matter told Reuters on Friday. The latest change…
‘Who did this guy become?’ This creator quit his job and lost his TikTok audience
If you’ve built an audience around documenting your 9-to-5 online, what happens after you hand in your notice? That’s the conundrum facing Connor Hubbard, aka “hubs.life,” a creator who…
‘She missed being outside on the pavement’: Cat owners are buying concrete slabs for their pets, thanks to TikTok
The new must-have pet accessory? A concrete slab. On #CatTok, videos are racking up views as cat owners bring slabs into their homes, set them down, and watch their beloved pets sniff,…
Antipasto-gate: How a $40 salad sparked viral small-town drama on TikTok
Southern small-town drama has made its way to TikTok. If you’re not familiar with Antipasto-gate, read on. The saga began on July 4, 2025, when a woman named Nicole attended a party she…
Why this ‘cringe’ Gen Z quirk has TikTok divided
Debate over the so-called Gen Z stare is the latest conversation on TikTok to capture people’s attention, but like so many viral social media moments, generations from millennials to…
Starbucks’s new Secret Menu is a perfect strategy to tap TikTok
Starbucks has been in a bit of a slump, facing stagnant growth as it awaits its new CEO Brian Niccol’s turnaround. His strategy? Nicer stores you want to sit in. Protein-loaded coffee. And…
EU probes TikTok again over data transfers to China
TikTok is facing a fresh European Union privacy investigation into user data sent to China, regulators said Thursday. The Data Protection Commission opened the inquiry as a follow-up to a…
Olehenriksen Doubles Down on Gen Z With Peach Glaze Collection Launch
Olehenriksen is setting its sights on Gen Z. The Danish skin care brand, which was founded in 1983, is inaugurating a three-piece Peach Glaze collection featuring vitamin C-powered…