SickScience Debuts at Ulta Beauty
A year after its official launch, biotech skin care brand SickScience has landed a major retail partner. Starting Feb. 8, SickScience will launch online at Ulta.com, followed by an…
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Ulta Beauty
EXCLUSIVE: Curate Capital, L’Oréal’s BOLD Venture Arm Back Live Tinted
Live Tinted is flush with new funding. Curate Capital has taken a stake in the brand, as has L’Oréal’s BOLD venture arm, in a funding round inclusive of existing investors Monogram…
Goop Is Getting In on NAD+ With Latest Moisturizer Launch
Goop’s beauty brand is expanding, in more ways than one. The company, which spent 2025 expanding into Ulta Beauty stores and doubling down on existing channels, is also rethinking its…
Space NK Defies British High Street Gloom, Lays Ground for Further Growth
LONDON — Demand on the U.K. high street is suffering, but not for Space NK, which grew faster than the market in the pre-holiday period, and which will open or expand 10 to 12 more stores…
Ulta Beauty’s Kecia Steelman on AI, Cultural Relevance, International and More
This is a new year, but for Ulta Beauty president and chief executive officer Kecia Steelman, it’s a continuation of her vision for the retailer’s future. Steelman, who just completed her…
Beyoncé's Cécred Becomes #1 Prestige Hair Care Launch at Ulta — Here's Exactly What to Shop From the Luxury Brand
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Best Cécred Hair Care to Shop at Ulta View more + It’s…
Drmtlgy Joins Ulta Beauty’s Roster
Ulta Beauty is continuing to ride the dermatological skin care boom, adding Drmtlgy to its assortment. Beginning Dec. 26, the skin care brand will roll out to nearly all 1,400-plus Ulta…
Mia Young Named SVP of Cosmetics at Ulta Beauty
Mia Young has been tapped as senior vice president of cosmetics at Ulta Beauty as chief merchandising and digital officer Lauren Brindley continues to implement her merchandising strategy.…
Polite Society Dips Toes Into Skin Care
Makeup mavens Jerrod Blandino and Jeremy Johnson are eyeing a new category for expansion. Under their brand Polite Society — their second act following their departure from Too Faced in…
Ulta Beauty Surpasses Q3 Expectations With $2.9B in Sales, Driven by Fragrance Boom and International Expansion
Ulta Beauty beat Wall Street forecasts on both the top and bottom lines in its third quarter, helped by fragrance, K-beauty and international expansion. The Bolingbrook, Ill.-based…
Sweet Tooth by Sabrina Carpenter Debuts New Fragrance
Sabrina Carpenter‘s adding a new treat to her Sweet Tooth fragrance menu. Available now, the latest arrival, titled Sweet Tooth Lemon Pie, brings a citrus twist to the gourmand-heavy scent…
10 Editor-Tested Ulta Black Friday Deals That Are Actually Worth Your Time
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. 10 Editor-Tested Ulta Deals to Snag ASAP View more +…
Beautyworld Middle East Signals Region’s Transformation Into Beauty Powerhouse
DUBAI — Beautyworld Middle East shattered records and spatial boundaries from Oct. 27 to 31, consuming the entire Dubai World Trade Center for the first time in the fair’s 29-year history.…
Ulta Beauty Makes Middle East Debut With Kuwait Store, Plans Expansion in Dubai and Saudi Arabia
Ulta Beauty has landed in the Middle East. After debuting internationally in Mexico earlier this year, the Bolingbrook, Ill.-based beauty retailer is planting its flag in Kuwait. Located…
EXCLUSIVE: Amika Breaks Into Ulta Beauty With New Retail Partnership
Hair care brand Amika has a new retail partner. The brand is expanding into all Ulta Beauty doors on Dec. 1, marking its second specialty retail partnership beyond its existing…
Ulta Beauty Launches UB Marketplace, Expanding E-commerce With 100 New Brands
Ulta Beauty’s marketplace is officially open for business, with 100 new brands on deck. According to the Bolingbrook, Ill.-based retailer, UB Marketplace will expand Ulta’s e-commerce…
What to Watch: Ulta Goes Abroad
Ulta Beauty will be expanding its footprint internationally throughout the rest of this year. The company will open its first international stores in Mexico and the Middle East very soon,…
Ulta Beauty Surpasses Q2 Expectations, Raises Full-year Forecast Amid Space NK Acquisition and International Expansion
Boosted by its acquisition of British beauty retailer Space NK and shrugging off the end of its partnership with Target Corp., Ulta Beauty beat Wall Street forecasts on both the top and…
Top 10 Bestselling Brands on Sephora.com and Ulta.com During H1
During the first half of 2025, consumers flocked to Ulta.com and Sephora.com to stock up on their beauty faves and several brands stood out, according to data from Navigo Marketing sourced…
How Ulta Beauty Is Defining the Intersection of Beauty and Wellness
Following the success of The Wellness Shop, now almost 5 years old, Ulta is doubling down on the category by significantly expanding its shelf space. Over the next month, about a third of…
Inside Ulta Beauty’s Experiential Play
Ulta Beauty is leaning into IRL connections in a bid to get even more personal with consumers. Though beauty is still largely a brick-and-mortar business and the company’s predominance in…
Ulta Beauty Goes Global: Expansion into U.K., Mexico, and Middle East Marks Major International Push
After 35 years in business in the U.S., Ulta Beauty is going global, marking a new chapter for the retailer. Through an unexpected acquisition, a joint venture and a franchise,…
Inside the Customer-first Mantra of Ulta Beauty’s Merchandising Team
Call her Lauren Unleashed. Lauren Brindley was named chief merchandising and digital officer of Ulta Beauty in late April, after a six-month search to replace the well-regarded Monica…
Sephora’s Former CEO Is Joining Ulta Beauty’s Board
Ulta Beauty has some new board appointments. The Bollingbrook, Ill.-based retailer has appointed Martin Brok and Stephenie Landry to its board of directors and as members of its audit and…