SickScience Debuts at Ulta Beauty
A year after its official launch, biotech skin care brand SickScience has landed a major retail partner. Starting Feb. 8, SickScience will launch online at Ulta.com, followed by an…
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Ulta
Ulta Beauty Is Getting In on Sports With Own Athlete Roster
Ulta Beauty is getting in on beauty’s big sports bet. Coinciding with National Girls and Women in Sports Day on Wednesday, the retailer has launched its Ulta Beauty Roster, an inaugural…
I let a robot do my manicure at Ulta
In my suburban Boston Ulta, I’m sitting with my hand in a little box. I’ve been promised that in roughly 30 minutes I’ll have nails that are shaped, buffed, and painted—not by a human, but…
Ulta Beauty’s Kecia Steelman on AI, Cultural Relevance, International and More
This is a new year, but for Ulta Beauty president and chief executive officer Kecia Steelman, it’s a continuation of her vision for the retailer’s future. Steelman, who just completed her…
Beyoncé's Cécred Becomes #1 Prestige Hair Care Launch at Ulta — Here's Exactly What to Shop From the Luxury Brand
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Best Cécred Hair Care to Shop at Ulta View more + It’s…
Drmtlgy Joins Ulta Beauty’s Roster
Ulta Beauty is continuing to ride the dermatological skin care boom, adding Drmtlgy to its assortment. Beginning Dec. 26, the skin care brand will roll out to nearly all 1,400-plus Ulta…
Mia Young Named SVP of Cosmetics at Ulta Beauty
Mia Young has been tapped as senior vice president of cosmetics at Ulta Beauty as chief merchandising and digital officer Lauren Brindley continues to implement her merchandising strategy.…
Ulta Beauty Surpasses Q3 Expectations With $2.9B in Sales, Driven by Fragrance Boom and International Expansion
Ulta Beauty beat Wall Street forecasts on both the top and bottom lines in its third quarter, helped by fragrance, K-beauty and international expansion. The Bolingbrook, Ill.-based…
10 Editor-Tested Ulta Black Friday Deals That Are Actually Worth Your Time
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. 10 Editor-Tested Ulta Deals to Snag ASAP View more +…
Ulta Beauty Makes Middle East Debut With Kuwait Store, Plans Expansion in Dubai and Saudi Arabia
Ulta Beauty has landed in the Middle East. After debuting internationally in Mexico earlier this year, the Bolingbrook, Ill.-based beauty retailer is planting its flag in Kuwait. Located…
Hailey Bieber-Approved Skincare Devices, K-Beauty Staples, and More—14 Products Quietly on Sale at Ulta RN
I get it, Halloween just happened. How is it possible that I’m already asking you to start thinking about holiday shopping? Well, there are a few reasons you should be turning your…
EXCLUSIVE: Amika Breaks Into Ulta Beauty With New Retail Partnership
Hair care brand Amika has a new retail partner. The brand is expanding into all Ulta Beauty doors on Dec. 1, marking its second specialty retail partnership beyond its existing…
Ulta Beauty Launches UB Marketplace, Expanding E-commerce With 100 New Brands
Ulta Beauty’s marketplace is officially open for business, with 100 new brands on deck. According to the Bolingbrook, Ill.-based retailer, UB Marketplace will expand Ulta’s e-commerce…
Ulta Beauty Details Mexican Expansion, Including Locations and Brands
Ulta Beauty has released more details about its expansion into Mexico. Via a joint venture with Grupo Axo, the first store in Mexico opened on Aug. 21 at Antara Fashion Hall in Mexico…
What to Watch: Ulta Goes Abroad
Ulta Beauty will be expanding its footprint internationally throughout the rest of this year. The company will open its first international stores in Mexico and the Middle East very soon,…
Ulta Beauty Surpasses Q2 Expectations, Raises Full-year Forecast Amid Space NK Acquisition and International Expansion
Boosted by its acquisition of British beauty retailer Space NK and shrugging off the end of its partnership with Target Corp., Ulta Beauty beat Wall Street forecasts on both the top and…
How Ulta Beauty Is Defining the Intersection of Beauty and Wellness
Following the success of The Wellness Shop, now almost 5 years old, Ulta is doubling down on the category by significantly expanding its shelf space. Over the next month, about a third of…
Inside Ulta Beauty’s Experiential Play
Ulta Beauty is leaning into IRL connections in a bid to get even more personal with consumers. Though beauty is still largely a brick-and-mortar business and the company’s predominance in…
Ulta Beauty Goes Global: Expansion into U.K., Mexico, and Middle East Marks Major International Push
After 35 years in business in the U.S., Ulta Beauty is going global, marking a new chapter for the retailer. Through an unexpected acquisition, a joint venture and a franchise,…
Inside the Customer-first Mantra of Ulta Beauty’s Merchandising Team
Call her Lauren Unleashed. Lauren Brindley was named chief merchandising and digital officer of Ulta Beauty in late April, after a six-month search to replace the well-regarded Monica…
Sephora’s Former CEO Is Joining Ulta Beauty’s Board
Ulta Beauty has some new board appointments. The Bollingbrook, Ill.-based retailer has appointed Martin Brok and Stephenie Landry to its board of directors and as members of its audit and…
Why Ulta Beauty is closing hundreds of store-in-stores in 2026: Is your location on the doomed list?
Ulta Beauty and Target Corp. announced on Thursday that they won’t be renewing their in-store partnership, which ends a year from now in August 2026. Until then, Ulta Beauty products will…
EXCLUSIVE: Gwyneth Paltrow’s Goop Doubles Down on Beauty, Expands Into Ulta Stores Nationwide
Goop Beauty, the wellness-rooted brand founded by Gwyneth Paltrow, is entering a new phase as it rolls out across 800 Ulta Beauty stores nationwide on Sunday. With six products featured on…
EXCLUSIVE: Lili Reinhart’s Skin Care Brand Personal Day Set to Enter Ulta Beauty, Marking Its Inaugural Move Into Retail
Lili Reinhart’s Personal Day is venturing into retail. Starting Sunday, the acne-safe skin care brand, best known for its TikTok-viral Unplug Blackhead-Melting Nose Strips, will be sold in…