Tatras Spring 2026: Setting Down Roots in Paris

Over the past year, 18-year-old luxury outerwear brand Tatras has been quietly setting down roots on the Paris circuit with quiet off-schedule presentations.

For its third outing and the first to feature live models, it turned the Palais de Tokyo’s raw underbelly into a tranquil space complete with monumental shoji paper screens, a pair of yakisugi wood benches polished to perfection and a serene pond with a shining white tree.

Best known for down jackets and cold-weather options, the brand imagined a coed wardrobe ideal for an urban safari under a scorching sun — fitting for the weather in Paris this week.

There was summer-appropriate fare aplenty — boxy blousons, bombers jackets, roomy tapering trousers — in light neutrals like khaki, tans and light grays distilled across full-bodied fabrics like washed herringbone cotton, nylon taffeta and Japanese cotton-linen cloth. A navy pullover that closed at the shoulder had a lovely curving hem, while the jodhpur pants it was paired with looked equal parts sculptural and comfortable.

These new developments come as the brand, which counts some 170 employees in Italy and Japan with a rather cosmopolitan “design collective” creative team, is eyeing international expansion. First in its sights is Paris, where it plans to open a store within the next two years, according to chief executive officer Hiroyasu Sugioka.

In October, Tatras unveiled a new concept and flagship in Tokyo’s upscale Ginza shopping district along with a collaboration with Giovanni Leonardo Bassan, the multidisciplinary Italian artist who serves as head of furniture design at Rick Owens.

There are 20 other stores across the country and roughly 200 wholesale accounts around the world, many in Italy. The brand was launched in Milan in 2007 by Japanese designer Sakao Masanaka.