The North Face to Introduce Elevated Streetwear Line: Red Box

The North Face has looked to its archives for its latest collection — an elevated streetwear line.

Called Red Box, the collection is inspired by some of the brand’s most popular sportswear products from the ’70s and ’90s but updated with relaxed, oversize fits, premium materials and classic construction, or what the company describes as “a modern expression of our outdoor counter-cultural roots.”

Among the key pieces in the inaugural collection is a down jacket with vintage-inspired snaps; a waterproof coach’s jacket; a packable hooded wind jacket; a hoodie made in Climate Conscious Cotton; a short-sleeve T-shirt in heavyweight cotton; packable wind pants in a Windwall fabric, and sweatpants with bungee cord cuffs. Retail prices will range from $50 to $400.

The collection is intended to be bold and irrevernt, the company said, featuring premium materials and classic construction in pieces designed for layering.

Red Box will debut Thursday on The North Face’s website as well as at select retail locations including Flannels and End in London, and will become a permanent part of the company’s offering. In the U.S., Bloomingdale’s will open a pop-up shop at its 59th Street flagship in Manhattan for the collection later this week.

The North Face, which is a division of VF Corp., is among the country’s leading outdoor brands and its tag line is “Never Stop Exploring.” Earlier this year, it tapped the British pop star Griff to be the face of the 40th anniversary of its Mountain jacket and in September, it will bring its popular Climb festival for professional climbers and enthusiasts to San Francisco.