‘The Traitors’ Producer All3Media Reports $132 Million Revenue Drop

All3Media, the television production and distribution giant behind “The Traitors” and “Gogglebox,” posted revenues of £895.9 million ($1.19 billion) for 2024, down from £995.2 million ($1.33 billion) the previous year, as the company navigated a major ownership transition and challenging market conditions.

The company reported EBITDA of £105.3 million ($140.3 million), down from £107.4 million ($143.1 million) in 2023, while posting an operating loss of £30.8 million ($41.0 million) compared to an operating profit of £43 million ($57.3 million) the previous year, per a group strategic report and financial statements for 2024 filed with Companies House. The parent company DLG Acquisitions Limited reported an overall loss of £106.9 million ($142.5 million) for the year, compared to £23.2 million ($30.9 million) in 2023.

The company, which operates more than 40 production companies across multiple territories, maintained its prolific output with over 3,400 hours of programming produced during the year, including over 100 returning shows distributed across more than 200 territories. “The Traitors” claimed the top spot among unscripted formats for the first time, representing 31 versions commissioned across 26 territories.

The financial results reflect All3Media’s first full year under new ownership after RedBird IMI completed its acquisition in May 2024. The sale marked the end of the company’s joint ownership by Warner Bros. Discovery and Liberty Global Holdings, which had controlled the business since 2014.

As part of the transition, All3Media underwent significant restructuring, including a £62.6 million ($83.4 million) goodwill impairment charge that affected several of its key production units. The company’s German operations, Lime Pictures, Optomen, and Seven Stories divisions were among those impacted by the reassessment.

Despite the ownership upheaval, All3Media’s production slate remained robust throughout 2024. The company launched several new scripted properties including “Sunburnt Penguin,” and continued to expand internationally renowned brands. New content delivered in 2024 included “Billy & Molly: An Otter Love Story,” “Wolf King,” “Protection,” “To Catch a Copper,” “Endurance,” and “The Night Caller.”

The group’s flagship entertainment formats continued to perform strongly beyond “The Traitors.” Other standout performers included “Gogglebox,” “Midsomer Murders,” “The Cube,” and “Liar.” All3Media International Limited continues to distribute television programmes and formats globally, with over 35,000 hours of content in its catalog, representing both third-party producers and All3Media’s extensive production company network.

In its strategic report, All3Media acknowledged headwinds facing the industry, particularly the impact of reduced advertising spend affecting linear television markets. The global macro-economic environment led to softer demand in challenging market conditions, with the company noting pressure on margins in the production sector. The company cited particular challenges in 2024 from broadcasters and media platforms that are “less reliant on advertising as their main source of revenue,” specifically mentioning the BBC, pay television networks, and SVOD providers like Netflix and Amazon.

Under new ownership, All3Media continues to focus on organic growth through IP development, talent retention, and geographical expansion. The company’s strategy emphasizes sustainable growth delivered through a combination of organic expansion and acquisitions, while strengthening relationships with SVOD platforms and international broadcasters. All3Media’s production companies span comedy, drama, entertainment, factual programming, and digital content, with operations across the U.K., U.S., Germany, Belgium, the Netherlands, and New Zealand.