Theo James Means Business in Church’s Campaign

LONDON — Theo James is back with Church’s for another campaign in his recurring role as an English gentleman.

This time, the British actor means business as he moves around an Oxfordshire manor.

The campaign is titled “A Day in the Life,” with James in his silk pajamas and robe as he enjoys a cup of tea with a pair of boots on. It’s an oddly eccentric image that feels naturally English.

In another shot, the actor is in a suit and tie with a paper airplane in his hand resting his sleek black boots on a wooden desk.

James roams around the manor on a bike and then rests up in bed with pages of a newspaper around him — all while wearing a selection of smart Church’s shoes.

The role of an English gentleman is nothing new to James.

He’s the star of Netflix’s “The Gentlemen,” playing Edward “Eddie” Horniman, the new 10th Duke of Halstead, who overnight goes from being a United Nations peacekeeping officer to a duke to a gentleman gangster, swapping his camouflage uniform and plaid shirts for fisherman jackets, car coats and sharp smoking suits.

The busy actor has been getting busier as of late as he recently partnered with Ed Templeton, cofounder of Carousel on Charlotte Street, to open Lupa, a Roman-style neighborhood restaurant in Highbury.

James and Templeton have enlisted a helping hand in the kitchen from chef Naz Hassan, a former head chef at Pidgin in Hackney.