This Handbag Has Just Been Voted As the Year’s Key Style—I Saw It Coming Months Ago

What does it take to create an It bag? As a handbag-obsessed editor, I've been known to spot a soon-to-be icon before sightings or sales have confirmed it.

The answer is all in the finer touches. Careful consideration of silhouette, clever design details and thoughtfully chosen materials and colourways all have to align in perfect harmony for a great bag to really take off. And I predicted the Ferragamo Hug Bag would be an icon as soon as I saw it. Now, the data confirms this is the 2025 bag to know about.

The Hug Bag has been all over my social pages in recent months. With every few swipes, I spot a glimpse of its structured bowling-bag silhouette, smooth, rounded top handles and now incredibly identifiable hug-like side straps that are neatly secured with hardware in the front. And every time I lay eyes on it, I once again fall for the understated appeal it brings.

When it comes to the most coveted handbags around, I've noticed they tend to fall into two categories. There are the eye-catchers, bold in silhouette or striking in design features, that have so much strength in their creation that you would happily leave all your worldly possessions that can't fit at home and savour this bag for those truly special occasions. Rest assured, these have their time and place.

The other style is a do-it-all hero. The aesthetic is impeccable, identifiable by those in the know, and a bag of this ilk is not only a considerably stylish companion but a practical one at that. This is the Ferragamo's Hug. No matter the size, you won't have to forgo bringing a wallet out or slip your phone into your back pocket.

The bag's success is clear from how many stylish wardrobes it's in. So much so that the brand has fully embraced it as the It bag it was destined to be, diversifying into three sizes (XS, M and L) with variations in two-colour options as well as a new softer version. Below, I'll dig into the differences between each, with imagery that shows the size and structure to make choosing the one for you that much easier.

Keep scrolling to explore all versions of the Ferragamo Hug Bag.