This New Nike Deion Sanders Sneaker Is Inspired by His ’90s Rap Career

Along with the return of original Air Diamond Turf styles, Deion Sanders’ first Nike signature sneaker is getting treated to brand new looks in 2025. One such pair is this “Must Be the Money” makeup, a new colorway inspired by Sanders’ brief rap career and his most well-known song.

The new Nike Air Diamond Turf colorway combines Sail/Coconut Milk/Mica Blue/Off Noir for a look that is predominantly aged off-white with yellowed edges for an added vintage aesthetic. Other accents come in the form of soft blue, gold and a washed-out black shade. Aside from Sanders’ penchant for wearing gold, the palette’s connection to the 1994 single and its accompanying music video isn’t immediately clear, but the shoe does feature a dollar sign insole graphic tying it back to the song title.

Not only was Coach Prime a successful NFL and MLB star throughout the 1990s, but he dabbled in music with the 1994 album Prime Time. While the album received a largely negative reception and didn’t sell well, it’s yet another side venture in Sanders’ diverse resume.

Consumers and industry figures have received the Diamond Turf revival well. Speaking with Footwear News in July, BMX pro and Jordan Brand collaborator Nigel Sylvester called the line one of his favorites of the year. “I love what Deion is doing with the Diamond Turfs. Getting that back into the sneaker ether has been super dope to see,” Sylvester said.

In ’25 alone, Nike has reissued the Air Diamond Turf’s original Emerald, “Falcons” and “Ravens” colorways. Looking ahead to 2026, the sneaker’s sequel, the Air Diamond Turf 2, is expected to return in the spring.

Readers won’t have to wait nearly that long for the “Must be the Money” style. The sneaker is set to be released from Nike Snkrs and select Nike Sportswear retailers on Sept. 15 for a retail price of $115. Its style code is IF2534-100.