Thursday Boot Company Sets Up Shop in San Francisco

Thursday Boot Company is expanding its retail footprint to the West Coast.

Following a soft opening in December, the footwear brand has officially opened its newest retail location at 449 Octavia Street in San Francisco. The debut marks the company’s fifth store nationwide, with other locations in New York, where there are two stores, Chicago and Paramus, N.J.

Located in the heart of the Hayes Valley neighborhood, the San Francisco store offers the company’s full collection of men’s and women’s footwear, leather goods, and accessories and aims to reflect the area’s blend of historic character and modern creativity.

Designed and completed in partnership with CHB Designs and All Day Breakfast, the company noted that the new space pairs warm woods, bright metal accents, and clean architectural lines as subtle nods to the neighborhood’s Victorian heritage. What’s more, the store’s color palette draws inspiration from San Francisco’s iconic fog, layering pale blues, soft greys, and muted greens throughout the space.

The store also highlights Bay Area fabricators, artisans, and tradespeople, with vintage furnishings sourced from local destinations including Stuff in the Mission District and Grand Central Station Antiques in Oakland.

Other design details take cues from well-loved dive bars – another nod to the brand’s roots with subtle references like a dartboard, pool table accents, curated vintage barware, and a brass seal.

Connor Wilson, co-founder and executive chairman of Thursday Boot Company, said in a statement that the new store opening feels like a “full circle” moment.

“Our first days as a company were spent selling boots out of bars, one person at a time,” Wilson noted. “We wanted to capture that same warmth and hospitality, a place that feels welcoming the moment you step inside. Whether it’s a new pair of boots or a physical store, we always believe the details matter.”

To celebrate the opening, the company is hosting an event now through Sunday, Jan. 18. Festivities will include daily exclusive product giveaways, complimentary refreshments, and free tattoos with purchase on Saturday afternoon, courtesy of local tattoo studio Idle Hands.

Looking to 2026, the company plans to further accelerate its retail expansion, with more stores slated to open in new cities across the United States.

“With our own factory, years of production optimization, and a deeply engaged customer base, we finally felt ready to bring Thursday to life in physical spaces,” Wilson added. “We are moving swiftly but intentionally, choosing distinctive locations for stores that feel as considered as our footwear and apparel. Hayes Valley is an early step in a long journey ahead.”