Tiffany & Co. Debuts 2026 Valentine's Day Campaign

Ahead of Valentine’s Day, Tiffany & Co. is debuting the “Celebrating Love Stories Since 1837” campaign, featuring “Andor” star and Tiffany & Co. ambassador Adria Arjona. The actress appears in a short film for the campaign, spotlighting the jeweler’s legacy of love stories dating to its founding in 1837.

In the campaign, Arjona wears a HardWear by Tiffany graduated necklace and coordinated earrings and bracelet. The actress also spotlights a Tiffany Setting engagement ring. HardWear’s bold links and graphic silhouettes serves as a symbol to spotlight the collection’s message of love rooted in strength and resilience.

The short film for the campaign chronicles one couple’s love story, narrated from the third person, as a husband reflects on a woman who possesses qualities like strength, resilience and grace. The woman, played by Arjona, is the narrator’s wife.

Tiffany & Co.’s 2026 Valentine’s Day campaign captures the message that the most important love stories are the ones shared between couples each day. The short film highlights intimacy and universality in equal measure.

The “Celebrating Love Stories Since 1837” campaign will debut on Tiffany & Co. social media channels on Tuesday.

The 2026 Valentine’s Day campaign sets itself apart from Tiffany & Co.’s 2025 iteration, “The Language of Love,” which launched on Jan. 31, 2025, centered on notable poems and literary works by famous poets and writers across history, from Plato to Ella Wheeler Wilcox and Diane Ackerman.