Trevor Noah Moves His ‘What Now?’ Podcast Deal From Spotify to SiriusXM

SiriusXM inked a pact with Trevor Noah for his “What Now?” interview podcast, giving the media company exclusive ad-sales rights to video and audio versions of the show.

Noah, former host of Comedy Central’s “The Daily Show,” debuted his podcast with Spotify in the fall of 2023, which previously handled ad sales. With the SiriusXM deal, the show will continue to be available on Spotify, as well as YouTube, Apple Podcasts and other audio platforms.

“What Now? With Trevor Noah” joins the SiriusXM Podcast Network beginning July 1. The show features Noah critiquing culture and current events along with a range of featured guests, including Simon Sinek, Lupita Nyong’o, Jonathan Haidt and Jon Stewart.

“‘What Now?’ was founded on the idea that the best conversations happen when you’re not trying to perform and can just be curious about the person sitting across from you,” Noah said in a statement. “SiriusXM gets that. I’m excited to bring our show to their network because they give creators the freedom to explore those big, messy, wonderful questions that keep us all up at night.”

Noah’s show joins SiriusXM’s lineup of other podcasts that it exclusively sells ads for including Alex Cooper’s “Call Her Daddy,” “Crime Junkie,” “Rotten Mango,” “SmartLess,” “Conan O’Brien Needs a Friend” and “The Mel Robbins Podcast.”

New episodes of “What Now? With Trevor Noah” will continue to be available Thursdays on the SiriusXM app and other major podcast platforms, with full video episodes available on YouTube. SiriusXM Podcasts+ subscribers will be able to listen to new episodes without ads, and can sign up directly from their favorite podcast app.

Noah is repped by CAA, Mainstay Entertainment, and Hansen Jacobson.