Unrivaled Partners With Studio71 to Manage Women’s Basketball League’s YouTube and Social Media Activities

Women’s basketball league Unrivaled has partnered with Studio71 to manage its digital presence and beef up its activity on social media and YouTube.

The deal is a sign of the times for the league and for Studio71. As a fledgling sports venture, Unrivaled needs to have a robust presence on key social platforms to reach fans and potential consumers of the three-on-three basketball games. A big part of Studio71’s charter is bringing subscribers to Unrivaled’s YouTube platforms.

“Unrivaled is rewriting the future of women’s basketball and redefining how athletes connect with fans,” said John Learing, chief content officer for Unrivaled. “Working with Studio71 gives us the ability to tell our athletes’ stories, showcase their talent, and reach new audiences on every platform where fans are watching.”

Unrivaled was founded in 2022 and launched its first season earlier this year. The 2026 frame will be more expansive with a number of new teams signing on. Studio71 will aim to rev up chatter and anticipation for the league through branded content and by focusing on engagement with basketball fans. Studio71 will focus on audience development and it will produce game highlights and clips to make the most of Unrivaled media right’s deals around the world.

“Unrivaled is shaping the future of sports content with innovative coverage, star power, and a fan-first mindset,” said Adam Boorstin, Co-CEO of Studio71. “We are proud to bring our expertise in channel management and content strategy to expand Unrivaled’s reach worldwide.”

Unrivaled was co-founded by WNBA alums Napheesa Collier and Breanna Stewart.