Urban Outfitters Expands On Rotation Series with Levi's Collaboration

Urban Outfitters is continuing its immersive, Gen Z-targeted in-store experiences with the second season of the retailer’s On Rotation series, spotlighting its collaboration with Levi’s. The collaboration features on Urban Outfitters’ official website and in five store locations through Sept. 30.

The second season of Urban Outfitters’ On Rotation initiative creates a fresh take on in-store shopping geared towards the sensibilities of Gen Z, per the brand. Aesthetically, the collaboration will take visual cues from a vintage flea market.

“Urban Outfitters has always been rooted in discovery, and our On Rotation installation with Levi’s takes that to the next level,” Cynthia Leo, head of brand marketing at Urban Outfitters, said in a statement. “We’ve built a space that feels uniquely UO and gives our community an immersive destination they can’t get anywhere else.”

Levi’s 501 styles, Baggy Dad, Supper Baggy Barrel and Low Loose denim styles, among others, will be available as part of the in-store and online collaboration. The collection will also include a mix of vintage finds, including paper tag jeans and jackets curated by Levi’s and Urban Outfitters’ Vintage and ReMade teams.

The Urban Outfitters x Levi’s On Rotation will roll out in Austin, Walnut Creek, Las Vegas, New York City (Broadway) and Miami Beach store locations. Each store will feature its own iteration of the On Rotation season two aesthetic with activations included.

“Our customers have always loved denim that feels both timeless and fresh, and Levi’s On Rotation delivers just that,” Marybeth Cahill, chief merchandising officer, said in a statement. “From classic 501s to rare archival pieces, the assortment offers the full spectrum — all curated through the distinct Urban Outfitters point of view.”

Urban Outfitters On Rotation kicked off in May 2025 with a Nike collaboration. The collaboration highlighted an expanded assortment of Nike footwear and apparel.