Vilebrequin Taps Joel Mesler for Pool-inspired Swim Capsule

Just in time for Father’s Day, Vilebrequin has tapped Hamptons-based art Joel Mesler to create an exclusive print for a summer swimwear capsule for men and boys.

The launch of the collection will coincide with Mesler’s solo exhibition, “Miles of Smiles,” at Guild Hall in East Hampton, N.Y., in August.

“Joel bestows the same playfulness to his paintings that Vilebrequin does to our swimwear,” said Roland Herlory, chief executive officer of Vilebrequin. “We are looking forward to launching this partnership which brings together two brands with the same foundations — a light-hearted sense of humor and the joy of living.”

Known for his use of playful symbols, Mesler’s paintings shed light on universal themes with humor and self-deprecation. The artist was raised in Los Angeles, where pool parties are a part of the culture, and used that experience to inspire water-inspired graphics with pool floats for the Vilebrequin print.

“It’s an honor to work with Vilebrequin on this collaboration,” said Mesler. “We’re here to bring the joy and the fun to summer 2025 in the Hamptons and beyond.”

Mesler also stars in the ads alongside his children, Lev, Ava and Noa, and others. Jamie Diamond and Sal Lahoud shot at the LongHouse Reserve and Mesler’s home in East Hampton.

To promote the launch, Mesler will host an in-store meet-and-greet at Vilebrequin’s Madison Avenue store on Wednesday and its East Hampton unit on July 17 where he will sign posters of the custom print with every purchase.

Mesler earned an MFA from the San Francisco Art Institute and he began his career as a gallerist before focusing on his own work. Vilebrequin was founded in Saint-Tropez in 1971 and is best known for its colorful swimwear.

The collection includes a men’s swim trunk, which will retail for $325, a boys’ swim trunk for $160 and a tote bag for $180. The collection will be available on the Vilebrequin e-commerce site and in its North American stores beginning June 4.