Vitamin A Launches Eco-conscious Swimwear and Beachwear Capsule Exclusively at Target

Vitamin A, the eco-conscious California swimwear brand, will launch a capsule collection exclusively at Target.

The Vitamin A for Target collection offers eco-friendly nature-inspired pieces designed with versatility in mind. Launched in time for summer, the collection features more than 45 items, including swimsuits, such as bikinis and one-pieces crafted from recycled jersey, ribbed and textured jacquard fabrics. There is also beachwear, including dresses, scarfs and sets, made from breathable cotton and linen blends.

“At Vitamin A, our mission for 25 years has been to blend sustainability with style. Our limited-edition drop exclusively at Target shares that vision with more women than ever before, offering thoughtfully designed swimwear that’s both eco-conscious and accessible,” said Katie Dawley, global brand president of Vitamin A.

“True to our brand DNA, this collaboration reflects how nature inspires our process, from the creative choices in color and prints to the materials we use. Every piece was crafted with care and purpose, designed to endure season after season. This collection is a blend of responsibility and aspiration — created to make you feel as good as you look,” she added.

Gena Fox, senior vice president of merchandising for apparel and accessories at Target, said, “We know consumers love shopping for new on-trend swimwear at Target. We’re so excited to team up with Vitamin A on this limited edition to deliver beautifully designed swimsuits and beachwear at a great value that can only be found at Target.”

The color palette draws directly from nature. There are oceanic tones and watery prints including Coral Fans, Kelp Forest, Sea Glass and Lagoon, along with sun-warmed hues and patterns such as Canyon Terra Cotta, Cactus and Desert Palms. The collection is sized XS to XXL, and priced from $25 to $50.

Among the key pieces are a convertible multiwear triangle bra top that can be worn six ways. There’s also a three-way scarf that transitions from headwrap to sarong to bandeau. The line features coordinating beachwear and linen eyelet beachwear.

Vitamin A’s main line has been seen on such celebrities as Jessica Alba, Hillary Duff, Hailey Van Lith, Nelly Corda, Jenna Dewan, Ashlee Simpson, Elsa Hosk and Shanina Shaik.