
Walmart Rolls Out a ‘Modern Dandy’ Collaborative Line With AC Miller
Getting a jump on the media mayhem that the Met Gala and Monday’s unveiling of “Superfine: Tailoring Black Style” at the Metropolitan Museum of Art are likely to spark, Walmart has unveiled the “Modern Dandy Collection by AC Miller.”
The Costume Institute’s upcoming exhibition culturally and historically explores Black style over the past 300 years through the concept of dandyism. To debut its new assortment, AC Miller’s Marquise Miller and Aaron Christmon enlisted photographer Joshua Kissi to feature actor and musician Joey Bada$$, model Syd Acker and DJ Sean Lyles in the campaign. Hair and makeup were handled by E Williams and Tenelle Veira, respectively.
The limited-run line features seven items that are being sold online exclusively at walmart.com. Retailing from $13 to $25, the range features a trucker hat, four T-shirts and two hoodies.
Miller and Christmon doubled as stylists and designers for this project, handling everything from the design for the capsule collection to the casting of the models. Miller and Christmon have worked with top talent before whether that be suiting up celebrities for red-carpet appearances or working on global ad campaigns. Khalid, Big Sean and Daniel Kaluuya are a few of the artists they have dressed.
The campaign was photographed at a brownstone in Harlem, the New York City neighborhood that is of great cultural significance to Black fashion, art and creativity. Their Modern Dandy Collection is meant to play up accessible luxury.
Originally published by wwd.com. Syndicated material does not necessarily reflect the views of Grazia British.
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