Warby Parker to open eyewear shops in Target stores: Here’s the full list of locations coming in 2025

Love Warby Parker glasses but wish they were available in more locations? You’ll be happy to know that Target is partnering with the optical brand to bring designer-quality eyewear at affordable prices via five “shop-in-shops” in 2025, the retail giant announced on Thursday.

Warby Parker staff will run the shops within Target locations, which will offer glasses, sunglasses, contacts, eye exams, and vision screenings, consistent with the eyewear brand’s own stores. Prices will start at $95, including prescription lenses.

The first five locations will open in the second half of 2025 at the following Target stores:

• Willowbrook, Illinois
• Bloomington, Minnesota
• Brick, New Jersey
• Columbus, Ohio (Polaris)
• Exton, Pennsylvania

Warby Parker at Target will also debut online at Target.com concurrent with the opening of the first physical location. More Warby Parker at Target shops are slated to open in 2026.

“Warby Parker at Target reflects both brands’ commitment to style, affordability, quality and convenience,” Christina Hennington, EVP of Target, said in a statement. “As we test and learn with this new partnership—bringing Warby Parker’s expertise into select stores—we’re enticing new consumers to discover more of Target.”

The partnership will complement, not replace, the Minneapolis-based retailer’s growing Target Optical business, which offers a range of products and services at more than 500 of Target’s 2,000 stores nationwide.

The Warby Parker at Target shops are the latest addition to Target’s growing number of in-store partnerships, which already include Starbucks, Apple, and Ulta.

The news comes after Target announced it is ending its diversity, equity, and inclusion (DEI) initiatives and investments. The move has angered activists, who are calling for customers to boycott the brand as part of both the “Target Fast” and February 28 “Economic Blackout” movements.