Why Kylie Jenner Was Chosen to Wear Victoria's Secret Fantasy Bra

Kylie Jenner Makes Surprise VS Fashion Show Appearance with Support From Timothée Chalamet, Kris Jenner

Kylie Jenner is keeping up with the Angels.

The Kardashians star made made her Victoria's Secret Fashion Show debut on Oct. 18, becoming the first non-Angel to model the famed Fantasy Bra after the lingerie piece's eight-year absence from the catwalk.

In donning the $50 million bustier—which featured a yellow diamond centerpiece worth $22 million alone, as well as 4,410 other natural diamonds—she joined the ranks of past models such as Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Candice Swanepoelwho were bestowed the prestigious runway honor.

So, why did Victoria's Secret choose to Jenner for this year's show-stopping moment?

“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria's Secret chief creative officer Adam Selman explained in a Vogue interview published Oct. 18. “That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that."

"She’s really created her own culture, which—how many people can say that?" he continued, explaining that the "big idea for the show was fandomonium."

"I think it’s an interesting pairing that we’re giving the fans: we’re giving them what they want with this amazing Fantasy Bra, and we’re going to put it on an unexpected talent who has a massive following and massive cultural impact," Selman added. "I think it’s fun. I think it’s really joyful, and I think it’s fun to celebrate in a different way that people aren’t going to expect."

Dimitrios Kambouris/Getty Images for Victoria's Secret

And this year's Fantasy Bra was, according to Selmam, "almost museum quality."

Weighing just a little under 4 lbs., the bra took 15 Jacob & Co. craftspeople more than 1,000 hours to build it.

“Remember, this bra is made entirely of gold and diamonds—there is no fabric," designer Jacob Arabo told Vogue. "So getting the right fit and making sure it could move naturally with the body was not easy.”

That's why he said the "biggest challenge was making sure the bra was comfortable to wear while keeping true to the design."

Kylie Jenner/Instagram

“Even with exact measurements, what looks good on paper doesn’t always work the same way on the body,” Arabo continued. “Every curve, every diamond, and every piece of gold had to be carefully placed so the bra would be both beautiful and comfortable.”

But for Jenner, who was cheered on by boyfriend Timothée Chalametand Kris Jenner during her walk down the runway, she and the Fantasy Bra were a match made in heaven. As the 29-year-old captioned a close-up herself wearing the bra in an Oct. 18 Instagram Story, "BEST DAY EVER."

To see Jenner and more Victoria's Secret models at the 2026 fashion show, keep reading...

Michael Buckner/WWD via Getty Images

Gigi Hadid

Dimitrios Kambouris/Getty Images for Victoria's Secret

Bella Hadid

Frazer Harrison/Getty Images for Victoria's Secret

Barbara Palvin

Frazer Harrison/Getty Images for Victoria's Secret

Behati Prinsloo

Frazer Harrison/Getty Images for Victoria's Secret

Kylie Jenner

Dimitrios Kambouris/Getty Images for Victoria's Secret

Megan Thee Stallion

Frazer Harrison/Getty Images for Victoria's Secret

Alessandra Ambrosio

Dimitrios Kambouris/Getty Images for Victoria's Secret

Adriana Lima

Dimitrios Kambouris/Getty Images for Victoria's Secret

Candice Swanepoel

Dimitrios Kambouris/Getty Images for Victoria's Secret

Rosie Huntington-Whiteley

Dimitrios Kambouris/Getty Images for Victoria's Secret

Tate McRae

Frazer Harrison/Getty Images for Victoria's Secret

KATSEYE

Dimitrios Kambouris/Getty Images for Victoria's Secret

Amelia Gray Hamlin

Dimitrios Kambouris/Getty Images for Victoria's Secret

Irina Shayk

Dimitrios Kambouris/Getty Images for Victoria's Secret

Vittoria Ceretti

Frazer Harrison/Getty Images for Victoria's Secret

Ashley Graham

Dimitrios Kambouris/Getty Images for Victoria's Secret

Natalia Bryant

Frazer Harrison/Getty Images for Victoria's Secret

Megan Moroney

Michael Buckner/WWD via Getty Images

Iris Law

Dimitrios Kambouris/Getty Images for Victoria's Secret

Bella Hadid

Dimitrios Kambouris/Getty Images for Victoria's Secret

Elsa Hosk

Dimitrios Kambouris/Getty Images for Victoria's Secret

Jasmine Tookes

Frazer Harrison/Getty Images for Victoria's Secret

Gigi Hadid

Dimitrios Kambouris/Getty Images for Victoria's Secret

Joan Smalls

Dimitrios Kambouris/Getty Images for Victoria's Secret

Doutzen Kroes

Dimitrios Kambouris/Getty Images for Victoria's Secret

Alex Consani

Dimitrios Kambouris/Getty Images for Victoria's Secret

Adriana Lima

Dimitrios Kambouris/Getty Images for Victoria's Secret

Anok Yai

Dimitrios Kambouris/Getty Images for Victoria's Secret

Liu Wen

ichael Buckner/WWD via Getty Images

Abby Champion

For the latest breaking news updates, click here to download the E! News App

Source link