YouTube Is Shutting Down Its General ‘Trending’ Video Page

After 10 years, YouTube is going to sunset its popular “Trending” page — saying that there are better ways for users to find viral videos and “micro-trends” on the platform.

First launched in 2015, the YouTube Trending page is organized into four sections: Now, Music, Gaming and Movies. The site describes the page as showing “The pulse of what’s trending on YouTube. Check out the latest music videos, trailers, comedy clips, and everything else that people are watching right now.”

But now YouTube is going to phase out the Trending page and the Trending Now list over the “next few weeks” and instead will point users to category-specific charts. Those include Trending Music Videos, Weekly Top Podcast Shows and Trending Movie Trailers (with more content categories to be added in the future).

“Back when we first launched the Trending page in 2015, the answer to ‘what’s trending’ was a lot simpler to capture with a singular list of viral videos that everyone was talking about,” the company said in announcing the change. “But today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before.” With the more specific trending charts, “we can show a wider range of popular content that’s relevant, and it feels more natural to how viewers already find new videos.”

YouTube will continue displaying personalized recommendations to users. ,” the company explained in a blog post. In addition, YouTube said it will continue to provide creators tools to determine what’s popular with their viewer base.