13 Times Celebrities *Allegedly* Faked A Romance To Promote A Movie, Show, Or Project

13 Celebrity Romances That Were Allegedly Just For Show

If you're not familiar with the term "showmance" or "PRomance," it's when two celebrities who are tied to a project start dating for the duration of the project and then break up once it's over. It does the job of generating buzz for the project and feeding crumbs to rabid fans. Here are some of my personal fave fake PR relationships — confirmed and alleged!!! — and press tour flirtationships throughout the years:

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Dianna Agron and Alex Pettyfer for I Am Number Four in 2011:

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Lana Candor and Noah Centineo for To All The Boys I've Loved Before in 2018:

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Kristen Stewart and Robert Pattinson for Twilight from 2009 to 2013:

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Camila Cabello and Shawn Mendes for "Señorita" in 2019:

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Lady Gaga and Bradley Cooper for A Star Is Born in 2018:

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Victoria Justice and Pierson Fodé for Naomi and Ely's No Kiss List in 2015:

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Shailene Woodley and Theo James for Divergent in 2014:

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Ana de Armas and Ben Affleck for Deep Water in 2020:

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Zoë Kravitz and Austin Butler for Caught Stealing in 2025:

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Tessa Thompson and Michael B. Jordan for Creed from 2015 to 2023:

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Jessica Chastain and Oscar Isaac for Scenes from a Marriage in 2021:

Can you think of any other celeb pairs who dialed up the chemistry in the wake of their upcoming projects? Share them in the comments.