Apple shares on pace to match longest losing streak since 1991

The company and other computer and device makers have been under pressure from rising prices for components such as memory chips

Apple shares are on pace to tie their longest losing streak in more than three decades.

The iPhone maker fell as much as 1.1 per cent on Friday (Jan 9), putting the stock on track for an eighth-straight losing session. While Apple has had a handful of losing streaks of the same duration over the years – in 2025, 2022, 2016 and 1998 – it has not fallen for nine consecutive days since 1991, according to data compiled by Bloomberg.

Apple shares spent much of 2025 in the penalty box amid concerns that it was falling behind in the race to deploy artificial intelligence (AI) features. Even though the stock recovered in the second half of the year as doubts about AI spending took hold, its nearly 9 per cent gain in 2025 underperformed the S&P 500 Index’s 16 per cent jump, something that had not happened since 2022.

More recently, Apple and other computer and device makers have been under pressure from rising prices for components such as memory chips, the result of heavy demand from the build-out of data centres for AI computing. Its shares are down more than 5 per cent since the losing streak began. BLOOMBERG

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