Camille Rowe and Reformation Reunite for Sensual, Sustainable Capsule Collection

Camille Rowe reunited with Reformation for the brand’s latest collaboration with the French model and actress, introducing a new, limited-edition collection of feminine styles and sensual separates.

The collection, available Monday in stores and on Reformation’s official website, features 20 new pieces ranging in prices from $88 to 498. Rowe’s latest collaboration with the sustainable clothing and accessories brand expands on the label’s global reach ahead of its new European location store opening.

“Camille embodies French-American style, so working with her on this collaboration in celebration of our upcoming store opening in Paris was a no-brainer,” Lauren Caris Cohan, chief creative officer at Reformation, told WWD. “Her taste level is unparalleled, and she has an innate understanding of how to ride the fine line between sexy, elegant and wearable. This collection is all about what Camille did with the details that take a piece of clothing from good to perfect — precise tailoring, sleek silhouettes and special details like novelty prints and tassels.”

The collection features wardrobe staples like backless dresses and lingerie-inspired separates. Feminine suiting also features in the collection along with accessories like bags for day and night. Pieces in the collection are crafted with luxe silk, recycled cashmere and heavyweight woven knits.

Rowe previously collaborated on a collection with Reformation in 2023, featuring pieces for fall and winter. The capsule collection included slipdresses, menswear-inspired separates, recyclable denim and T-shirts crafted with the brand’s signature sustainable fabrics.

As far as the brand’s business is concerned, Reformation is setting a path divested from “groupthink” and navigating “independent thinking across politics, across business, across the board,” Hali Borenstein, the Los Angeles-based brand’s chief executive officer of five years, recently told WWD’s Evan Clark.

Founded by Yael Aflalo in 2009, Reformation has grown from a vintage-selling storefront to a clothing brand with sustainability at the forefront of its designs. Catering to feminine styles, the brand’s collaborated with other notable stars like Kacey Musgraves, among others, over the course of the last few years.