Deckers Stock Surges After Hoka and Ugg Fuel Q1 Beat

Shares for Hoka and Ugg parent company Deckers Brands surged 15 percent in after-market trading on Thursday after the footwear maker beat expectations in the first quarter of fiscal 2026.

The Goleta, Calif.-based company reported a net sales increase of 16.9 percent in Q1 to $964.5 million compared to $825.3 million the same time last year. Net income for the first quarter was $139.2 million or 93 cents per diluted share, up from $115.6 million, or 75 cents per diluted share, the prior year.

These results beat consensus estimates which called for revenues of $900.3 million, and earnings per share of 68 cents, according to Yahoo Finance.

By brand, Hoka led the way with net sales of $653.1 million, a 19.8 percent increase compared to $545.2 million the same time last year. At Ugg, net sales increased 18.9 percent to $265.1 million compared to $223.0 million last Q1. Deckers’ “Other” brands division – which includes the Teva and Ahnu brands – saw net sales decrease 19 percent to $46.3 million compared to $57.2 million.

As for wholesale, Deckers said that net sales in the channel increased 26.7 percent to $652.4 million compared to $514.8 million, while the direct-to-consumer channel saw net tick up 0.5 percent to $312.2 million compared to $310.6 million the same time last year.

By region, the company noted that net sales domestically declined 2.8 percent to $501.3 million compared to $515.9 million in Q1 2025. However, international net sales in the period increased 49.7 percent to $463.3 million compared to $309.5 million.

Stefano Caroti, president and chief executive officer of Deckers Brands, said in a statement on Thursday that Hoka and Ugg “outperformed” the company’s first quarter expectations, with “robust growth delivering solid results to begin fiscal year 2026.”

“Though uncertainty remains elevated in the global trade environment, our confidence in our brands has not changed, and the long-term opportunities ahead are significant,” Caroti said. “We will lean on the fundamental strengths of our powerful operating model as we continue executing our strategy.”

Looking ahead, Deckers Brands said that given the continued uncertainty from evolving global trade policy and related macroeconomic pressures, the company will only be providing second quarter guidance.

In Q2 2026, Deckers expects net sales to be in the range of $1.38 billion to $1.42 billion, with diluted earnings per share expected to be in the range of $1.50 to $1.55.

These results also come as the company confirms that former CEO Dave Powers will not stand for reelection to the board at its next annual meeting, retiring after more than nine years of service as a director.