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Just days after releasing the newest version of its more aggressive and lively super shoe for road racing, Hoka is unveiling another update for its pinnacle trail running shoe. The Hoka…
Were concerns over a slowdown in sales at Deckers Outdoor Corp., the parent of the Ugg and Hoka brands, overblown? If anything, third quarter results posted Thursday after the markets…
Soles4Souls organized several holiday related activations this season in the spirit of giving back. On Dec. 11, the non-profit cohosted an event in Nashville, Tenn. with Under Armour at…
Among the running shoe leaders, Hoka appears to be one of the November standouts cited by a few Wall Street analysts. Also doing well, based on search volume, were On Running‘s largest…
The rise in popularity of running footwear isn’t about just athletic performance anymore. While the sport of running has certainly grown as consumers seek a healthier lifestyle, they’re…
When Iga Światek breezed to victory in this year’s Wimbledon women’s final, little mention was made of the head-to-toe On kit she was wearing. The reaction was testament to the “softly,…
Hoka debuted a new silhouette during New York Fashion Week, revealing its Bondi Mary Jane style on the runway as part of Tanner Fletcher’s show on Monday. Following the shoe’s runway…
Shares for Hoka and Ugg parent company Deckers Brands surged 15 percent in after-market trading on Thursday after the footwear maker beat expectations in the first quarter of fiscal 2026.…
Hoka has tapped Paralympic gold medalist Grace Norman for a new global running campaign dubbed “Together, We Fly Higher.” Launched Thursday with a two-minute spot and shorter clip both…
Dupe culture’s the trend, and there may not be much that brands can do about it. The latest example is a pair of Avia shoes that sold out on Walmart. Some shoppers say the style is a Hoka…
Jean-Luc Diard isn’t quite ready to anoint Ahnu as the next Hoka, but he has high hopes. Diard is the mastermind and cofounder of the Hoka One One footwear brand. He created the cushioned…
