EXCLUSIVE: Herschel and Heinz Launch ‘Travel With Taste’ Collaboration Featuring Ketchup-red Luggage

Herschel Supply and Heinz have partnered for the first time to launch a limited-edition travel collection on Tuesday. The collaboration, called Travel With Taste, merges Herschel’s design-focused identity with Heinz’s recognizable brand aesthetic.

The capsule reimagines Herschel’s classic luggage silhouettes in a glossy ketchup red inspired by Heinz’s signature packaging. Designed with whimsy and practical detail, the line plays on the idea of travel as an expression of personality. According to the brands, the collaboration takes cues from research revealing that nearly one in four Gen Z and Millennial travelers bring condiments on trips.

The two-piece collection includes the Heritage Hardshell Medium Luggage priced at $330 and the Heritage Hardshell Large Carry-On at $280. Both feature tongue-in-cheek details referencing Heinz branding, such as “tear here” graphics, a ketchup-packet-shaped luggage tag, and an interior printed with Heinz packet motifs. Additional touches, including a removable custom belt and contrasting accents, add to the playful interpretation of brand crossovers in travel design.

For Herschel Supply, known for its functional travel goods and minimalist aesthetic, the collaboration expands its growing roster of creative partnerships that intersect lifestyle and cultural nostalgia. In July, the brand released another unexpected collaboration with Lego. For Heinz, it continues an ongoing strategy of extending the brand beyond the kitchen. In 2024, the company partnered with Kate Spade New York on a capsule collection featuring everything from totes to footwear and keychains.

Available exclusively on herschel.com in the U.S. and Canada, the Herschel x Heinz collection will be sold in limited quantities while supplies last.