Fanatics Launching Vintage Collectibles Featuring One-of-a-kind Pieces

Count Fanatics as the latest company to get into the vintage game.

On Wednesday morning, the digital sports platform will launch Fanatics Real Vintage, a new, authentic, vintage sportswear collection that will offer a rotating assortment of rare, decades-old, one-of-one pieces. The items are not reproduced replicas — they’re hand-selected, one-of-a-kind original pieces from vintage and traditional brands such as Salem Sportswear, Lee Sports, Nutmeg Mills, Russell Athletic, Majestic, Reebok, Adidas and Nike.

Fanatics is working with Springy, a Los Angeles-based company that specializes in online vintage apparel, to source and authenticate all pieces in the Fanatics Real Vintage assortment.

The focus of the collection will include many garments from the 1990s and 2000s from players such as Michael Jordan, Tom Brady, Joe Montana and Magic Johnson. One such garment, a Jordan and Johnson graphic T-shirt, illustrating Jordan’s first NBA Finals win and Johnson’s last appearance, will be available to shop when the collection drops.

All told, the initial launch will feature thousands of products including T-shirts, sweatshirts, hoodies and other pieces from major leagues and properties including the NFL, NCAA, NBA, MLB and NHL. Prices will range from $35 to $250.

Fanatics is the leading sports merchandising platform, and over the years, it has expanded into other categories including collectibles, betting and gaming, trading cards and events. Last year, it launched Fanatics Fest, a popular three-day festival that blends sports, culture and collectors. And last month, it launched Fanatics Advertising to oversee the advertising and brand partnerships across the company’s entire portfolio.