Fanatics goes all-in on entertainment
The convergence of brand work and entertainment is set to be making significant leaps and bounds this year as a result in a flurry of activity in 2025. Large brands of consequence have…
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Short Takes: K-Way’s Snowboarder, PacSun’s Vintage Play, Fanatics’ AI Play and More
Snowbound As the ski season and competitions start, K-Way has secured Australian snowboarder Scotty James as its latest brand ambassador. This marks K-Way’s first tie-up with a…
Exclusive: Fanatics launches a prediction markets app, the first major sportsbook to do so
When it comes to the battle of the prediction markets, which player are you betting on? Fanatics, the global sports platform, is out to prove that sportsbooks will be the emerging…
Lululemon, Fanatics Expand NHL Fan Collection to All 32 Teams
Lululemon and Fanatics are expanding their partnership with the National Hockey League by expanding their fan apparel collection to all 32 teams for the upcoming 2025-26 season. Last fall,…
Fanatics Launching Vintage Collectibles Featuring One-of-a-kind Pieces
Count Fanatics as the latest company to get into the vintage game. On Wednesday morning, the digital sports platform will launch Fanatics Real Vintage, a new, authentic, vintage sportswear…
Fanatics Creates Advertising Division, New Sports Networks for Brand Messaging
Fanatics continues to expand its reach. The digital sports platform, which has expanded into trading cards, events and betting, has now launched Fanatics Advertising. The new division in…
Fanatics Launches Loyalty Program With 10 Million Initial Members
Fanatics is getting into the customer loyalty space. The digital sports platform on Tuesday launched Fanatics One, its first cross-business loyalty program that will offer rewards and…
Livvy Dunne Trades Beach Minimalism for Printed Converse x Isabel Marant Wedges at Fanatics Fest After Party
Livvy Dunne brought casual boho energy with an edge to the Fanatics Fest after party at Zero Bond on Saturday night, stepping out in a tactile summer look anchored by the Converse x Isabel…
Ciara and Russell Wilson Coordinate in Sneakers and Sporty Fits at Fanatics Fest 2025
Ciarawent sporty in sneakers for the opening of Jay-Z’s 40/40 club at Fanatics Fest on Friday afternoon in New York City. For the event, which brought forth tons of other noteworthy names…