
Heineken and Filling Pieces Debut New Streetwear Style Collaboration
Brewing company Heineken and Amsterdam luxury streetwear brand Filling Pieces partnered for the first time on a new capsule collection, infusing trendy apparel with the brands’ shared cultural heritage. The capsule collection is now available on Filling Pieces’ official website.
“It’s a pleasure to be working with such a global icon like Heineken. The brand’s local roots and global mindset are something we truly admire and strive for. Different products, but a shared focus on craft, quality, and culture,” Guillaume Philibert, founder of Filling Pieces, said in a statement.

The 16-piece, limited-edition collection is an ode to the craftsmanship and history of the Amsterdam-based brands. The apparel collaboration also coincides with the launch of The Heineken Experience’s new concept, The Kiosk.
The Kiosk is described by the brewing company as a “drop-in hangout” composed of cultural programming, kicking off with the Filling Pieces collaboration. The Amsterdam-designed apparel features Filling Pieces’ distinct lines and architectural sensibility.

Pieces in the collection include a patch varsity jacket, loafers and Filling Pieces T-shirts and caps. All footwear and jerseys are handmade in Portugal, with jerseys crafted from 100 percent organic cotton, per Filling Pieces.
“This collaboration goes beyond fashion — it’s about two brands that have stayed true to their Amsterdam roots while reaching the world,” Lieke Westendorp, managing director of Heineken Experience, said in a statement.

“Filling Pieces brings an architectural approach to design that mirrors our own commitment to craft and quality. What makes this partnership meaningful is that we’re creating pieces that honor tradition while creating the kinds of moments that naturally bring people together.”
Beginning with his design of the Low Top sneaker in 2009, designer Guillaume Philibert’s Filling Pieces has grown as an apparel brand that bridges the gap between high fashion and luxury streetwear style. In the years since its launch, Filling Pieces has collaborated with such brands as Barneys, crafting a capsule collection in 2018 inspired by the architecture of Frank Lloyd Wright.
Originally published by wwd.com. Syndicated material does not necessarily reflect the views of Grazia British.
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