Holly Thaggard Steps Back From Supergoop

Another beauty brand is seeing its founder depart.

Holly Thaggard, who founded SPF brand Supergoop in 2005 and subsequently sold a majority stake of it to Blackstone in 2021, has left the brand.

Although she will maintain her passive investment in the brand, she’s stepped away from day-to-day operations and the company’s board, she confirmed to WWD.

“Entrepreneurship also runs deep in my DNA, and as I’ve stepped back, it’s been so incredibly fun to see our son step up and dive into building something new, inspired by his grandfather’s wisdom: to do something different and to make the world a better place,” read a post from Thaggard on LinkedIn. “I’m so thrilled to see what awaits us as he makes his dream come to life.”

She provided no further details.

At the time of Supergoop’s expansion into the U.K., Europe and the Middle East, it had reached a sales volume of $250 million.

“After nearly two decades of visionary leadership, Supergoop founder Holly Thaggard is transitioning from her role as chairwoman to that of a strategic investor in the business,” read a statement from the company. “Holly will continue to support Supergoop as an investor, adviser and lifelong advocate for our mission.

“We are grateful to Holly for lighting the way and for continuing to believe in the power of SPF and what’s ahead for this incredible brand,” the statement continued.

Last year, the company named Lisa Sequino chief executive officer; she joined from JLo Beauty. She succeeded Amanda Baldwin, who then became the CEO of Olaplex.