How SPF Is Evolving as a Pillar of Skin Health and Wellness
The notion of SPF is evolving. “We’ve seen over the years an evolution with everyday products that have the opportunity to protect people from skin damage,” said Kevin Cureton, president…
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SPF
My Beauty-Director Standards Are Notoriously High—This £9 SPF Has Floored Me
For those who are new around here, you probably only need to know three things about me before we move on: 1. I'm brutally honest in every aspect of my life, but particularly at work. 2. I…
The 5 Best Eye Creams With SPF That Brighten, Depuff, and Protect, Tested by Editors
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In this article View More Top Eye Creams With SPF of…
Everyone Wants to Smell Like SPF — Again
It’s sunny days indeed for the fragrance category these days. That’s thanks to a slew of new sun care-inspired fragrances hitting the market, from Vacation’s trio of $24 body mists…
I Thought I Was an Expert in SPF Products, But Even I Was Forgetting This Very Important Step
With more and more people becoming aware of the importance of SPF, it's no wonder that we are stocking up on the best SPF products, from facial sunscreens to body sun creams and more.…
MAS, SPF to block website access to unlicensed trading platforms Octa and XM from Jun 20
The websites of unlicensed trading platforms Octa and XM will be blocked for Singapore residents with effect from Jun 20, said the Monetary Authority of Singapore (MAS) and the Singapore…
We Tested Dozens of SPF Lip Balms — These Are the Tinted Ones You’ll Want to Reapply.
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In this article View More In my near decade as a beauty…
EXCLUSIVE: Meet Zure Solaris, the Brand Writing the ‘Next Chapter in Sun Care’ With Post-exposure Products
The latest innovation in sun care is going beyond SPF. On Thursday, Zure Solaris, a post-sun exposure skin and body care brand, launched through direct-to-consumer and at Cos Bar with four…
Holly Thaggard Steps Back From Supergoop
Another beauty brand is seeing its founder depart. Holly Thaggard, who founded SPF brand Supergoop in 2005 and subsequently sold a majority stake of it to Blackstone in 2021, has left the…
In 2025, SPF Can Be Perfume, Too
The perfume boom has officially reached the SPF category. On the heels of the fragrance mist craze — Circana reports sales of body and hair mists grew 94 percent and 32 percent in 2024,…
With Ambitions to Become the ‘World’s Best SPF,’ Australia’s Ultra Violette Enters Sephora U.S.
The ever-growing U.S. sun care category is soon to have a new international player. Australia-based SPF brand Ultra Violette will launch direct-to-consumer and in 592 Sephora U.S. stores…