Japan’s Honda to scale back on electric vehicles, concentrate on hybrids

The company says it expects to sell 2.2 million to 2.3 million hybrid vehicles by 2030

Published Tue, May 20, 2025 · 02:17 PM

Honda Motor said on Tuesday (May 20) that it was scaling back its investment in electric vehicles (EVs) given slowing demand and would be focusing on capturing growing demand for hybrids with new models.

CEO Toshihiro Mibe told a press conference the automaker has lowered its planned investment in electrification and software through the 2030 business year to seven trillion yen (S$63 billion) from 10 trillion yen previously.

“Based on the current market slowdown, we expect EV sales in 2030 to fall below the 30 per cent that we previously targeted,” Mibe said, adding battery-powered cars might make up only around 20 per cent of the company’s sales by then.

Honda said it expects to sell 2.2 million to 2.3 million hybrid vehicles by 2030. It has not released a total sales target for that year.

It plans to launch 13 next-generation hybrid models globally in the four years from 2027. It will also develop a hybrid system for large-size models that it plans to launch in the second half of the decade.

Earlier this month, Honda announced it had put on hold for about two years a C$15 billion (S$14 billion) plan to build an EV production base in Ontario, Canada, due to slowing demand for electric cars.

Honda said, however, that it still plans to have battery-powered and fuel-cell vehicles make up all of its new car sales by 2040. REUTERS

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