Johnnie-O Signs J.T. Poston, Jake Knapp to Sponsorship Deals

With the 2026 PGA Tour kicking off this week, Johnnie-O has signed two players to its ambassador roster to multiyear deals: Jake Knapp and J.T. Poston.

Knapp and Poston, who have a combined four PGA Tour victories, will join PGA Tour player Scott Stallings, Ole Miss collegiate golfer and reigning NCAA individual champion Michael La Sasso, instructor Parker McLachlin, former caddie Jim “Bones” Mackay, golf comedy group St. André and YouTube creators Peter Finch and Danny Maude as part of the Johnnie-O family.

“When we first connected with Jake Knapp and J.T. Poston about becoming Johnnie-O ambassadors, it immediately felt like a natural fit,” said Johnnie-O founder John O’Donnell. “I’ve known Jake for years through our shared UCLA roots, and J.T. embodies the East Coast side of our brand. They are the perfect blend of East Coast meets West Coast.”

Johnnie-O will outfit Knapp and Poston throughout the 2026 PGA Tour season, with the partnership beginning this week when the season kicks off in Hawaii.

Knapp, a native of Costa Mesa, Calif., earned his first PGA Tour victory in 2024. Known for his laid-back style and smooth, powerful swing, the former UCLA player favors Johnnie-O’s Cross Country Flex pants and performance polos on course, and the Hoppin’ Hoodie off the course.

“Johnnie-O represents a lot to me,” Knapp said. “I’ve had a long connection to John O’Donnell through the UCLA Golf team, and he’s always been incredibly supportive of me and my journey. Having known the brand for years, I love how it naturally fits with who I am. Just like me, they approach the game with a performance-first mindset while embracing their West Coast roots and style.”

Poston, who hails from Hickory, N.C., is a three-time PGA Tour winner and will wear Johnnie-O’s Carmel 5-Pocket Pants during competition along with layering pieces such as the Sully and Crosswind Vest.

“I’ve admired Johnnie-O for a long time, and I have friends and family who are big fans of the brand,” Poston said. “Once I really got into the product, it exceeded my expectations in terms of comfort, fit and performance.”