Bryce Harper, Under Armour Extend Sponsorship Deal
Bryce Harper is back in the Under Armour fold. After posting over the weekend that he was a “free agent” when it came to his apparel and footwear, the Philadelphia Phillies star has…
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Sponsorship
Johnnie-O Signs J.T. Poston, Jake Knapp to Sponsorship Deals
With the 2026 PGA Tour kicking off this week, Johnnie-O has signed two players to its ambassador roster to multiyear deals: Jake Knapp and J.T. Poston. Knapp and Poston, who have a…
Mercedes-Benz Returning to NYFW With Men’s Day Sponsorship
New York Men’s Day has a new partner. The biannual showcase for emerging designers will partner with Mercedes-Benz of Manhattan for its next iteration, scheduled for Sept. 11. Mercedes…
SharkNinja’s Neil Shah Talks New ‘F1’ Movie Sponsorship and APXGP Collaboration
With the 75th anniversary of Formula 1 and the newly released “F1” movie, everyone wants a piece of the action. A 2024 Nielsen Sport report found that brand partnerships of Formula 1 teams…
Indianapolis Raceway Park's Future Brightens with Massive Sponsorship Renew
Lucas Oil's longstanding relationship with Indianapolis Raceway Park has taken a solid stride forward with a newly secured long-term sponsorship agreement. This extension promises…
The Future of Sports Sponsorship: 6 Breakthrough Campaigns to Expect in 2024
Sports sponsorship is on the cusp of a revolution, driven by a blend of innovative technology, changing fan dynamics, and increased global attention on inclusivity. As we head into 2024,…