Mattel’s Barbie ‘Inspiring Women’ Series Debuts New Venus Williams Doll Inspired by Her 2007 Wimbledon Victory

Barbie has released a new Venus Williams doll, honoring the decorated athlete’s pursuit of pay equity in women’s sports. The Mattel brand introduces the doll as part of the “Inspiring Women” series, featuring a design that pays homage to Williams’ 2007 The Championships, Wimbledon look.

“It’s incredibly special to be recognized as a Barbie Inspiring Women doll,” Williams told WWD in a statement. “Throughout my career, I’ve worked hard to break barriers and create opportunities for those who have come after me,” she said.

Barbie previously introduced a Venus Williams doll as part of the brand’s 65th anniversary in May 2024. This new “Inspiring Women” series doll, however, highlights the trailblazing efforts of Williams’ work to secure equal pay for female athletes at the highest levels of their respective sports.

“That journey wouldn’t have been possible without believing in my own potential — a belief that aligns with Barbie’s mission to inspire the limitless potential in every girl. I hope this doll empowers the next generation to dream big, inspires them to always stay true to who they are and stand up for what they believe in,” Williams said.

The Barbie doll features a replica of the all-white Reebok tennis kit Williams wore when she defeated Marion Bartoli of France in the women’s singles final at Wimbledon. The ensemble also includes a Wilson racket and a small jewelry piece that she sported.

Williams’ 2007 Wimbledon victory made the athlete a five-time champion and the first woman in tennis to earn equal prize money at a top-level tournament.

“Barbie proudly welcomes tennis legend Venus Williams to our ‘Inspiring Women’ series. A trailblazer on and off the court, Venus has redefined what it means to be a champion, not just through her Grand Slam titles, but through her fearless advocacy for pay equity,” Krista Berger, senior vice president of Barbie and global head of dolls, Mattel, said in a statement. “Her unwavering fight for equal prize money in professional tennis forever changed the game, paving the way for future generations to dream bigger. Venus is a shining example of courage, resilience and empowerment, and we are honored to celebrate her remarkable legacy.”

The Barbie “Inspiring Women” Venus Williams doll will be available for an SRP of $38 on Mattel Shop beginning Friday. Early purchase of the doll will be exclusively available for Barbie Club 59 members on Thursday starting at 9 p.m. PT.