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If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The first dual collection between fierce toy rivals…
FASHION FAIRY TALE: Viktor & Rolf will be on the red carpet during Paris Fashion Week. Mattel is extending its push into fashion brand collectibles with a limited-edition couture doll…
CANNES — Robbie Brenner told Mipcom attendees that the toymaker is focused on stepping up its TV development and production now that the Mattel Studios arm has been unified under her…
Paramount Skydance is adding another member to its senior ranks: Josh Silverman, who hails from Mattel and spent two decades at Disney and Marvel, has been hired as president of global…
Barbie has released a new Venus Williams doll, honoring the decorated athlete’s pursuit of pay equity in women’s sports. The Mattel brand introduces the doll as part of the “Inspiring…
A memorial is planned for Friday for the fashion designer Mario Paglino and the graphic art director Gianni Grossi, who created Magia2000 and who have been killed in a car accident in…
Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular…
Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in some cases power toys and other products…
It’s official: You won’t be able to afford as many dolls as in the past. That’s based on Mattel’s first quarter financial report, released yesterday. While the results indicated that the…
Less than a week ago, President Trump suggested that children may have to make do with fewer toys this year. “Well, maybe the children will have two dolls instead of 30 dolls, you know?”…
MATTEL topped Wall Street estimates for quarterly profit as the Barbie parent kept a tight leash on costs but lowered its annual sales forecast heading into the crucial holiday shopping…
